The Color Icon 5-Pan Palette features a richly pigmented, buttery-smooth vegan formula available in matte, satin, shimmer, and metallic finishes. The curated shade selection can be used to create a variety of eye looks, from soft and natural to more dramatic styles. Each shade is designed for blendability and buildable application. The formula can be applied wet or dry for different color effects and finishes. wet n wild offers a wide range of beauty products designed to provide accessible options for different styles and preferences. With over 40 years of experience developing cosmetics, the brand offers products in a variety of colors and finishes, from bold shades to neutral tones.